Newsletter | Issue 3 | January 2025


Greetings from Grameen Foundation for Social Impact !

We’re excited to share our latest updates as we continue working towards our mission enabling the poor, especially women to create a world without poverty & hunger. In this issue, you'll find key highlights from January 2025, showcasing the progress we’ve made, the communities we’ve engaged with, and the impact we’re creating.


- Warm Greetings from GFSI

Innovations In Digital Finance

Gender Sensitization Workshop for BC Agents to foster gender-inclusive ecosystem

As part of the initiative on Scaling Agent Viability and Quality in India, key developments include expanding product offerings, improving liquidity management, and increasing women’s participation as financial service providers and clients in the underserved areas.

As part of our journey to make the BC agent network more inclusive and representative, we designed six unique mascot concepts. Each design reflects diversity in looks, expressions, clothing, and age groups. To ensure the final avatars resonated with everyone, we conducted a polling process, inviting feedback to help us choose the best representatives.

A gender sensitization workshop was conducted in Gondia and Chandrapur, Maharashtra, from January 21 to January 23, 2025. The sessions aimed to raise awareness among field staff and BC agents about fostering a gender-inclusive ecosystem to enhance the participation of female customers at Customer Service Points. The training also focused on sensitizing field staff to gender-focused interventions that could promote the inclusion of women BC agents within the BC network. Delivered in a Training of Trainers (ToT) format, the program equipped staff with the skills to conduct similar sessions in the future. The overall objective was to create an enabling environment that encourages greater participation of women BC agents while also expanding women’s access to financial services through active involvement in financial inclusion initiatives.

Skill Training conducted to enable BC Agents and Micro Entrepreneurs for a Digital Tomorrow

In January 2025 an enriching training session was conducted to enable Business Correspondent (BC) agents and Micro Entrepreneurs (MEs) with essential skills for growth. By focusing on customer service, soft skills, and gender sensitization, the training aimed to improve their interactions with customers and create a more inclusive business environment. Furthermore, we introduced participants, especially 149 women attendees, to an e-commerce platform intended to equip them with the digital skills necessary to thrive in the evolving digital marketplace, expanding their reach and business opportunities.

Transformative Training Sessions were conducted in Bihar that focused on Customer-Centric Strategies


Successful training sessions on customer centricity were conducted in the Nalanda and Gaya districts of Bihar, engaging 25 participants in Nalanda and 38 in Gaya. The focus was on enhancing effective customer engagement through essential soft skills, including proper dress code, maintaining appropriate distance, and understanding diverse customer needs. This training is crucial as it enables BC agents and MEs to improve customer interactions, fostering increased satisfaction and loyalty.

Interactive elements such as pre-tests, post-tests, role-plays, and discussions were incorporated, along with handouts for reference. Feedback forms were utilized for continuous improvement. Additionally, a strategic planning session was held to develop a standardized monitoring framework and integrate mandatory and need-based training modules. This structured approach ensures a unified commitment to exceptional customer service across the organization.

Gender Sensitization and ONDC Training Sessions were conducted in Gujarat


The gender sensitization and ONDC training sessions were conducted in Palanpur and Bharuch, Gujarat on January 30th–31st, 2025, successfully engaged 123 participants, including BC agents, MEs, and BCNM trainers. The sessions focused on promoting gender inclusivity, key gender concepts, role transformation, and the impact of stereotypes, with interactive discussions and role-plays encouraging active participation.

The ONDC training provided valuable insights into onboarding, branding, and stock management, helping women entrepreneurs grow their digital businesses. The initiative was praised by dignitaries, who recommended more training sessions to improve women’s participation in digital commerce.

Grameen Foundation participated in the 9th FPO Conclave and Agri Award

Grameen Foundation was honored to be a part of the 9th FPO Conclave and Agri Award held in January. The Director for the Innovations Project, Mr. Rahul Dube, joined a distinguished panel of industry leaders to share valuable insights on cutting-edge innovations in the agricultural sector. During the event, we emphasized the transformative work we’re doing to support Farmers Producer Organizations (FPOs).

A key focus of our efforts is enabling FPOs to expand their reach through e-commerce platforms like ONDC, which can significantly boost their income and sales. By connecting them to these platforms, we’re not only opening new market opportunities but also enabling FPOs to compete in the digital economy.

Our BC (Business Correspondent) agents play a pivotal role in facilitating this, assisting FPOs with the onboarding process to these platforms. Furthermore, we provide comprehensive training to equip FPO members with essential skills, including branding, logistics, packaging, and understanding the full benefits of digital marketplaces. These initiatives are aimed at enhancing the overall sustainability and growth of FPOs in the evolving agricultural landscape.

Building Knowledge and Connections in the Community of Practice

In January, our Community of Practice hosted discussions on regulation and compliance in the BC sector, as well as sustainability and business viability. The network, now with 70 members, continues to grow as more people come together to share expertise. This fireside chat focused on these key challenges in the BC industry, exploring how BCs can stay up-to-date and compliant with regulations, while also addressing the need for smoother regulatory processes and increased cooperation with regulators. The conversation also examined potential mitigation strategies that BCs and regulatory bodies can implement to ensure a balanced approach to compliance that fosters both security and innovation.

For more details, click here
https://gfsi.in/innovations-in-digital-finance/

“The work with the Grameen Foundation for Social Impact to support Business Correspondents is progressing well. Expanding services through the BC channel will drive growth, improve incomes, and ensure sustainability. This will attract more customers and strengthen the sector. We all are fully committed to making this model a success.” -Mr. Aniket Kalyan, Director, CDOT, Patna.

Innovations in Digital Finance

Sector Highlights

India Fintech Conclave 2025: The event focused on reshaping the future of fintech, discussing regulatory advancements and sustainable growth in digital finance

Read more:
DLAI CONCLAVE 2025

Agriculture and Livelihood Practices

Grameen Foundation for Social Impact is Enabling Women Farmers through Targeted Training Programs

As part of GFSI’s Generating Rural Opportunities for Women Agri-entrepreneurship (GROW) program, we aim to create self-employment for 5,000 women Agri-Entrepreneurs (AEs), who will, in turn, enhance the livelihoods of one million smallholder farmers (SHFs).

To strengthen AEs' technical skills, we launched a training program in January 2025 focused on plant health management, covering diagnosis, management, and CABI Digital Advisory Tools. This equips women farmers with app-based pathology recognition, enabling them to identify pests, assess their impact, and provide immediate solutions. After completing this training, AEs will support SHFs, address local agricultural challenges, and transfer technical knowledge and it would also expand their own agribusinesses.

In the long run, trained Agri-Entrepreneurs will become trusted agri-advisors to the farming community in their villages. The program’s impact is evident—72 transacting AEs generated Rs. 985,122 in revenue in January alone.

Connecting Farmers to Bigger Markets with Market Access eNabled by Digital Innovation (MANDI)-II

The Market Access eNabled by Digital Innovation (MANDI)-II program is making significant strides in connecting smallholder farmers to larger markets. Over 35 Farmer Producer Organizations (FPOs) have joined the ONDC platform, opening up new opportunities. Additionally, partnerships with Blinkit and Mother Dairy are creating regular supply chains for vegetables, benefiting farmers and strengthening market access.

Green Technologies for Women Farmers in West Bengal and Uttar Pradesh


In Uttar Pradesh, 10 demonstration plots showcasing drip irrigation and mulching technologies have been established across FPOs (Farmer Producer Organizations). Over 30 participants, including women farmers and local resource persons, have been trained in these sustainable farming practices. The goal of these demonstration plots is to promote climate-smart agriculture technologies, with key objectives including the efficient use of soil and water resources, enhancing crop productivity, reducing cultivation costs by minimizing the use of fertilizers and chemical sprays, improving the quality of produce, and introducing women-friendly tools that reduce physical labor and increase human efficiency.

GFSI shines bright at the 9th FPO Conclave & Agri Awards, hosted by The Bengal Chamber of Commerce and Industry!


Celebrating innovation and resilience in agriculture, the event recognized the vital role of smallholders, women farmers, and Farmer Producer Organizations (FPOs) in building a sustainable future. We took the center stage with the Outstanding Contribution to Agri Technology award and saw three supported FPOs winning big: Navchetna Agro Center won Excellence in Organic Farming, while Nari Kisan Kashi and Bishwarambha Nivedita FPCL received the Best Women-led FPO award. FPOs supported by us also showcased exciting products like pickles and spices, while Anita Yadav and Rahul Dube from our organisation shared insights as panelists on unlocking markets and cultivating capital for agricultural innovation. It was a celebration of progress and the power of collaboration in agriculture!

For more details, click here
https://gfsi.in/agriculture-and-livelihoods/

Experience shared by FPOs

Agriculture and Livelihood Practices

Sector Highlights

Government Initiatives: The government is focusing on boosting productivity through initiatives like the Sub-Mission on Agricultural Extension (SMAE) and enhancing credit access via Kisan Credit Cards.

Growth Performance: The agriculture sector recorded a growth rate of 3.5% in the second quarter of FY25, reflecting resilience and recovery

Read more:
Union Budget 2025: What Economic Survey says about the agriculture sector | Budget 2024 News - Business Standard

Advancing Women’s Entrepreneurship

Women-Agents of Change and Economic Empowerment (W-ACE) Program is paving the way for a more balanced and progressive business landscape.

The Women-Agents of Change and Economic Empowerment (W-ACE) program is thriving with over 6,359 online transactions and 20,150 offline transactions in January 2025. In total, 26,509 transactions have been completed, generating a Gross Transaction Value (GTV) of 1,97,56,740 and an income of 5,44,20,027.This program is helping women entrepreneurs earn more, with many participants reaching significant income levels. We are also continuing gender sensitization training to foster a more inclusive approach to business.

The gender sensitization training is playing a crucial role in breaking down barriers and challenging traditional gender roles within the business environment. By increasing awareness of gender biases and promoting empathy, this training helps create a workplace where everyone is treated fairly, given equal opportunities regardless of gender. It supports the development of a more supportive, inclusive and collaborative atmosphere, enabling women to thrive as leaders and entrepreneurs. Moreover, it encourages both men and women to engage in equal opportunities, paving the way for a more balanced and progressive business landscape.

Celebrating Success: Over 400 Active Grameen Mitras

The number of active Grameen Mitras (GMs) in the W-ACE program reached 402 in January 2025, with many GMs earning impressive incomes through both online and offline transactions. This program continues to support women’s financial growth and skill development.
For more details, click here
https://gfsi.in/women-economic-enable/

Advancing Women’s Entrepreneurship

Sector Highlights

Union Budget 2025 Initiatives: The government introduced a new scheme for five lakh women, Scheduled Castes, and Scheduled Tribes first-time entrepreneurs, offering term loans up to ₹2 crore over five years. This includes online capacity-building programs for entrepreneurship and managerial skills

Read more:
Budget 2025: Sakhsham Anganwadi to Powering Entrepreneurship, a look at women focused initiatives - CNBC TV18


Economic Survey Insights: The female workforce in India has doubled in seven years, with significant investments in women-led startups. The Economic Survey highlighted efforts like NRLM’s Vitta Sakhis, which assist rural women entrepreneurs with loans and business proposals

Read more:
Over 50% of India’s artisans are women, but only 22% of MSMEs are women-owned: Economic Survey 2025 - The Economic Times

Special Program: Lakshyavati

Supporting Girls’ Education and Exam Readiness

With the 10th and 12th Board exams approaching, Grameen Block coordinators visited 90 girls in Bhandara and Nagpur to check in on their preparations and offer counselling. The visits also included personal interviews and video shoots to document their experiences and provide encouragement.

Preparing Young Girls for Success

Two school visits were made in Bhandara and Nagpur, where coordinators interacted with girls and teachers to ensure that the girls feel confident and supported as they approach their exams.
For more details, click here
https://gfsi.in/portfolio/lakshyavati/

Grameen Foundation India News

Health & Nutrition

Enabling Communities with Health Awareness: Routine Immunization & HPV Vaccine Outreach

Grameen Foundation India is on a mission to boost health and safety in local communities by raising awareness about Routine Immunization (RI) and the lifesaving HPV vaccine.

Through our efforts, we’ve reached an impressive 10,508 out of 15,000 community members, sharing vital information about the importance of both vaccines. Among the highlights, 2,710 children were identified as missing their routine immunizations, while 1,416 young women (ages 10-24) learned about the life-saving benefits of the HPV vaccine.

To make sure these health messages truly reach people, we held four productive meetings with key local leaders—including MOIC, CDPOs, BPM, and BCPM—to discuss the best ways to spread the word. Additionally, we took our efforts directly to schools, where we educated girls in grades 6-12 across four schools—three government and one private—on the critical need for the HPV vaccine.

Looking ahead to January 2025, we’re focused on ensuring that every child who missed their immunizations gets the vaccine they need while continuing to raise awareness about the HPV vaccine for a healthier future.

AgriPath

Promoting Sustainable Land Management Practices

Sustainable Land Management Practices (SLMP) were promoted as it is a holistic approach to preserve the vital functions and services provided by land in a long-term, sustainable productive capacity, by integrating biophysical, socio-cultural, and economic needs and values. To promote this 301 farmers visited wheat demonstration plots among which 137 farmers were female in Mirzapur and Varanasi in January 2025. The farmers were from 36 villages across both the districts from all treatments of Randomized control trials.

Sustainable Land Management (SLM) is essential because land provides vital environmental functions and ecosystem services that are linked to human well-being, food security, and livelihoods.

Enriching Capacity Building Workshop on Gender was Conducted to promote gender inclusivity

The Engagement Hub 05 Workshop facilitated a one-day Capacity Building Workshop on Basic Gender Concepts for extension agents from Varanasi and Mirzapur districts, conducted in two batches. A total of 79 extension agents participated, including 33 female agents, ensuring a 41.7% female participation rate. The workshop had 39 participants from Varanasi and 40 from Mirzapur.

Spotlight

The Market Access eNabled by Digital Innovation (MANDI-II)

GFSI Takes the Spotlight at the 9th FPO Conclave & Agri Awards

GFSI took center stage, winning the Outstanding Contribution to Agri Technology award. Three supported FPOs also triumphed:

  • Navchetna Agro Center: Excellence in Organic Farming
  • Nari Kisan Kashi & Bishwarambha Nivedita FPCL: Best Women-led FPO

The event highlighted the role of smallholders, women farmers, and FPOs in shaping a sustainable agricultural future, with GFSI-supported FPOs showcasing products like pickles and spices. Insights were shared by Anita Yadav and Rahul Dube on unlocking markets and cultivating capital for agricultural innovation.


Warm regards,
The GFSI Team







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