Bytes and Bylines | Issue 7 | May 2025


Greetings from Grameen Foundation for Social Impact!

We’re excited to share highlights from May 2025, a month of progress and impact across our programs in India. From advancing digital finance and agriculture to enabling women entrepreneurs, improving health, and promoting girl education, we are driving meaningful change.

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- Warm wishes from the GFSI team

Agriculture and Livelihood Practices

Sowing Success as Women Agri-entrepreneurs Harvest Growth and Impact in May

Under the scorching Rajahmundry sun, our team set out on a journey that would take us through the heart of rural East Godavari, where women agri-entrepreneurs are rewriting the rules of rural enterprise. A gentle river breeze and lush green fields accompanied us as we visited changemakers supported through the "TogetHER, We Grow" program.

Our first stop brought us to a smiling agri-entrepreneur (AE), who welcomed us with tea and stories of her business challenges. As we listened, we realized how gaps in marketing and finance held her back. We guided her in applying for key certifications like MSME and FSSAI, and gathered product data to connect her with new buyers. A sweet moment followed-mangoes plucked fresh from her backyard, symbolizing both hospitality and hope.

At the local bank, we introduced her to the manager to unlock access to working capital. Support was assured and her growth now backed by stronger institutional linkages.

The training aimed to promote the use of the GKC application to enhance the operational efficiency, market reach, and adaptability of FPOs in an increasingly competitive and technology-driven environment.

At the local bank, we introduced her to the manager to unlock access to working capital. Support was assured and her growth now backed by stronger institutional linkages.

Later, we joined another AE for the inauguration of her newly decorated shop. Stocked and supported by our Market Expert, it was more than a business rather it was her dream coming alive. With prayers, sweets, and applause, we celebrated her success together.

Through interactions and field-level observations, the participants learned how such practices can improve crop yields, reduce input costs, and support long-term sustainability. These exposure visits play a crucial role in equipping women farmers with practical knowledge that can be applied on their own farms, promoting enhancement of production and income for them.

These aren’t just stories, rather they’re part of a larger movement. In May alone:

  • 39 AEs completed a 26-day Agri Input training and earned certificates from CCS-NIAM.
  • 73 challans were paid and 70 MSME certificates were secured.
  • 2 AEs received FSSAI licenses to expand into value-added agri products.
  • 279 AEs supported 19,162 smallholder farmers, enabling transactions worth INR 14.8 million.
  • Together, AEs and SHFs earned over INR 4.6 million in profits—evidence of growing rural resilience.

As we returned home with full hearts, we knew this wasn’t just a field visit instead it was a step forward in a larger journey of transformation, led by women turning challenges into opportunities.

– Team GROW


MANDI-II Makes Waves with ₹14 Crore Agri Sales and Game Changing Green Tech

In May, Market Access eNabled by Digital Innovation (MANDI-II) powered rural transformation across West Bengal and Uttar Pradesh. Over ₹14 crore worth of agri-business was driven by 35+ FPOs-₹10.83 crore in outputs and ₹3.32 crore in inputs. Major highlights include:

Together, we continue to support women Agri-Entrepreneurs in scaling their businesses and enhancing rural livelihoods.

  • Gaganwats FPO sold wheat worth ₹1.31 Cr to ITC
  • Citi Block FPO sold 30MT onions worth ₹4.25 lakh
  • Jamdagini FPO sold 4600 quintals of wheat worth ₹1.2 Cr
  • Nari Bari & Satsai Agro FPOs enabled 32 women in direct trade

Women-led progress surged, female membership hit 44.21%, and green agri-tech like drip irrigation helped farmers combat heatwaves effectively. Meanwhile, ₹9.53 Cr in loans were mobilized across 15 FPOs, boosting resilience and growth.

Voices from the field

इस साल बहुत ज्यादा गर्मी की वजह से हमारे इलाके में परवल की फसलें सूख गईं। लेकिन मैंने अपने खेत में ड्रिप सिंचाई और मल्चिंग का इस्तेमाल किया, जिससे मेरे खेत में परवल सूखे नहीं हैं और अच्छी हालत में हैं।”

(This year, due to excessive heat, many of the pointed gourds in our area have dried up in the fields. But because I used drip irrigation and mulching, my pointed gourds are still green and growing well. )

- Sangeeta Devi, Shareholder, Prokashi FPCL

Know more

For more details, click here

Agriculture and Livelihood Practices

Sector Highlights

Nationwide Viksit Krishi Sankalp Abhiyan Launched:

From May 29, 2025, the government began a 15-day campaign reaching 1.5 crore farmers across 700+ districts, promoting modern technologies, soil health, natural farming, and crop diversification to boost productivity and sustainability. Click here

Direct Farmer-Scientist Interaction:

Over 16,000 agricultural scientists and 2,170 expert teams are visiting villages to train farmers on advanced practices, guide on crop and fertilizer choices, and raise awareness about government schemes, ensuring lab-to-land transfer of innovations. Click here

Advancing Women’s Entrepreneurship

Women as an Agent of Change and Economic Empowerment W-ACE Leaves a Lasting Impact

As the W-ACE (Women as an Agent of Change and Economic Empowerment) program reaches its final chapter, its impact continues to echo. A legacy of women who now stand taller, speak louder, and dream bigger. Women like Shalu Tai, who prove that with the right support, even the quietest journeys can end in triumph.

Shalu Tai’s Journey of Grit and Growth

In Bendala village of Maharashtra’s Mul block, Shalu Tai Fale’s hands once shaped incense sticks in silence, each one a quiet act of resilience. A widowed mother of two, she faced the daily struggle of putting food on the table while nurturing dreams she barely had time to speak aloud.

But her story began to shift the day she met Rajani Chauke, the local block coordinator for the W-ACE program, led by Grameen Foundation for Social Impact. With warmth and encouragement, Rajani introduced her to the world of financial literacy, digital tools, and entrepreneurship resources, Shalu had never imagined could be hers.

Through W-ACE, she received support that went beyond training. Programme Manager Ms. Kiran recognized her spark and connected her directly to a manufacturer that helped her cut costs, increase profits, and think bigger. Shalu took every step with courage. She expanded to nearby blocks like Nagbhid, Chimur, Sindewahi and invested in her own agarbatti-making machine, and soon added household essentials like sanitary pads and dishwashing liquid to her offerings.

Today, Shalu Tai earns ₹30,000–₹40,000 a month. But more than the income, it’s her pride that has grown the most. Once hesitant to speak in groups, she now guides others. Once unsure of mobile payments, she now uses them confidently. She is no longer just making ends meet rather she’s making a mark.

And she’s not the only one.

Across rural Maharashtra, the W-ACE programnurtured 552 Grameen Mitras, women like Shalu who found strength, voice, and livelihood. 505 became active earners, with 170 women making over ₹1,500 per month.

Each story was unique, but carried the same heartbeat: transformation.

From the Field:
"Becoming a Grameen Mitra gave me more than income, it gave me purpose. I now help other women in my village access vital services."
— Varsha Pramod Lade, Nagbhid, Chandrapur

Know more
For more details, click here

Advancing Women’s Entrepreneurship

Sector Highlights

SC/ST Women Entrepreneurs Scheme Launched:

In May 2025, the government announced a new scheme in the Union Budget offering term loans up to ₹2 crore for first-time women entrepreneurs from SC/ST communities, aiming to support 5 lakh women over five years.

Read more

Continued Access to Flagship Schemes:

Women entrepreneurs actively benefited from schemes like Stand-Up India, Mudra Yojana, and Annapurna, which provided loans, subsidies, and training to help women start and expand businesses across sectors16.

Read more

Innovations In Digital Finance

Driving Innovation in the BC Channel to Strengthen Last-Mile Impact

In May 2025, the program “Testing Innovations in the BC Channel” made notable strides With 7,500 Gleap e-learning licenses secured, we're powering up digital capacity across the board! The momentum continues as our Community of Practice microsite takes shape and the very first discussion sparks dialogue on the Echo platform.

At its core, this innovation journey is about making the BC ecosystem stronger, more inclusive, and truly responsive to last-mile needs.

In Conversation with Saurabh (Sr. Project Manager – Innovations)

With years of on-ground experience and a deep understanding of community needs, Saurabh brings both strategic insight and grassroots realism to the conversation on innovation in the BC ecosystem.

When we asked Saurabh what innovation really means to him, he smiled and said: “For us, innovation goes beyond simply introducing new products; it is about creating interventions that generate value for Business Correspondents (BCs), BCNMs, and, most importantly, for the last mile customers. ” Saurabh reminds us, as we sit down to discuss what really moves the needle for Business Correspondents (BCs) and the communities they serve. “It’s about value that is real, measurable and has last-mile impact.”

While India has 3.3 million BC points, only 1.8 million are unique agents, many working under a single BCNM, often in underserved areas. That’s why democratizing digital services is at the heart of Innovation’s work.

Our team is building interventions that improve BC incomes and expand access to meaningful services like insurance, agri-tech, health-tech, and e-commerce. Leveraging the Jan Dhan Aadhaar biometric infrastructure, they now enable delivery of 90+ financial and non-financial products at the grassroots.

What qualifies as innovation? “Anything that strengthens the BC channel, diversifies offerings, and improves customer experience,” he explains.

At its core, this innovation journey is about making the BC ecosystem stronger, more inclusive, and truly responsive to last-mile needs.

For more details, click here

Innovations in Digital Finance

Sector Highlights

Key Trends and Developments

  • Embedded Finance Goes Mainstream:
    In May 2025, financial services like payments, lending, and insurance became widely integrated into non-banking platforms (e.g., e-commerce and ride-hailing apps), making access more seamless and expanding financial inclusion. Click here
  • AI-Driven Personalization and Security:Banks and fintechs accelerated the use of artificial intelligence for real-time fraud detection, dynamic credit scoring, and hyper-personalized financial products, significantly enhancing user experience and operational efficiency. Click here
  • Alternative Credit Models Financial institutions are leveraging alternative data and machine learning for more nuanced, real-time credit assessments, moving beyond traditional credit scores to unlock access for new-to-credit customers. Click here

Special Program: Lakshyavati

Lakshyavati is Fueling Ambitions, Fostering Independence

In the remote districts of Bhandara and Nagpur, 60 households take pride in their adolescent daughters, who are striving to transform their lives through education.

Under the Lakshyavati initiative, the numbers speak for themselves:

  • 10 girls appeared for the Class 12 board exams – 8 passed, with 3 securing first-class marks. One girl, though unable to take the exam, has resolved to continue her studies undeterred.
  • 52 girls appeared for the Class 10 exams – 45 passed, and an impressive 26 secured first-class results.

Among them, Sejal Vanwas Shende (91.60%) and Chahat Kailash Zadekar (83.20%) from class 10th stand out and not just for their marks, but for what they represent: resilience, determination, and the courage to dream bigger.

These outcomes reflect more than academic success- they highlight the power of consistent mentorship, encouragement, and belief in a girl’s potential.

With Udaan now integrated into the Lakshyavati initiative, the program’s focus deepens: preparing girls for exams, connecting them to educational schemes, and creating a nurturing ecosystem that keeps aspirations alive. As the older girls graduate, new ones are being onboarded, ensuring the cycle of guidance and growth continues.

Udaan isn’t just about passing exams rather it’s about lifting confidence, sustaining dreams, and showing every girl she belongs in the classroom and beyond.

From the Field:
"After losing my father, it was tough. But with the Lakshavriti bursary, I could nurture my love for art. I’ve won medals and now see a future in it."
— Sanjana Vasnik, Student, Nagpur

Special Program: Lakshyavati

Sector Highlights

Women’s Entrepreneurship

  • Expanded Government Schemes:
    In May 2025, key schemes like Beti Bachao Beti Padhao, Sukanya Samriddhi Yojana, and the National Scheme of Incentives to Girls for Secondary Education continued to provide scholarships, savings plans, and milestone-based financial aid to boost girls’ school enrollment and retention. Click here
  • Focus on Equity and Empowerment:
    Special initiatives promoted safe, inclusive schooling and community engagement, aiming to address barriers like early marriage and dropout rates, and to ensure girls have equal access to quality education and opportunities.Click here

Grameen Foundation India News

Grameen Foundation India (GFI) is a for-profit organization that provides advisory services to organizations focused on improving the lives of underserved communities. We specialize in research, data collection, monitoring, and the application of easy-to-understand beneficiary-level data to enhance the impact of our partners. By collaborating with government entities, international institutions, and civil society organizations, including NGOs, philanthropic foundations, and corporations, we help drive sustainable, positive changes.

Health & Nutrition

HER PRImmunized: Innovation Driving Immunization Awareness Prayagraj | 29 May 2025

What happens when creativity meets purpose? Real change.

At our HER PRImmunized dissemination event, supported by the Pfizer Foundation, we showcased how social media tools like WhatsApp videos combined with on-ground action can drive powerful conversations around routine immunization and HPV awareness.

From a dynamic panel discussion on innovation and adoption, to a gripping nukkad natak that tackled health taboos with humor and heart, the event brought together voices from the field and the frontlines. Real stories from mothers, health workers, and educators highlighted the shift from hesitation to enablement across communities.

This is what reimagining health communication looks like. And it’s just the beginning.

AgriPath

Co-Creating the Future of Digital Farming

In the first week of May, the AgriPath team set out on a journey, not just to present ideas, but to listen, learn, and co-create.

It began with a workshop on 2nd May, where GIZ, GFI, and agri-tech partners gathered to shape the DAS Theory of Change and map the future of farmbetter. Ideas flowed, questions deepened, and the path to scale became clearer.

Next, our team went to villages, sat under trees and in courtyards, listening to women and men farmers during FGDs. They showed us how they use farmbetter, what content connects, and where it misses. We tested voice agents, IVR, and AI tools checking if digital truly feels local and fair.

Midweek, our team met scientists at BHU, KVK, and IRRI. Their insights grounded our tech in science and opened doors for future collaboration on AI-led advisory.

Digital farming isn’t built in labs or boardrooms. It grows in conversation with every farmer’s voice shaping the roots.

For more details, click here

Spotlight

From Screens to Shots

What made HER PRImmunized in Prayagraj stand out?


Not just the data, but the dialogue.
Not just the reach, but the resonance.


From WhatsApp videos sparking private reflections to street theatre breaking public silence, the event brought innovation to life, showing how digital tools and community voices can challenge norms and champion vaccines.


It was about the right message, in the right voice, at the right time.


By the Numbers:

  • 4,041 parents reached via sharing WhatsApp videos on routine immunization
  • 2,031 adolescent girls sensitized on HPV and cervical cancer
  • 100 frontline workers trained
  • 800 people screened across 5 health camps
Click here for playlist   Click here for more details

Social media isn’t just scrolling instead it’s saving lives.







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